Seo Specialist

About the Job

Overview

: Job Title: SEO Specialist

: Required Education: While a formal degree is not strictly mandatory, a Bachelor's degree in Marketing, Communications, or a related field is highly preferred. Equivalent practical experience and demonstrable results in SEO will also be considered. Continuous learning and staying updated with the latest SEO trends are essential. Certifications in Google Analytics, Google Ads, or other relevant SEO tools are a significant plus.

: Job Industry: 11 (Please specify the industry for a more tailored description. This numerical value is insufficient for a comprehensive job description. Assuming it refers to the Digital Marketing/Advertising industry for the purpose of providing a complete description.)

: Minimum Salary (INR): 15,000 INR per month. This represents the starting salary and is subject to negotiation based on experience, skills, and interview performance.

: Maximum Salary (INR): 20,000 INR per month. This figure represents the upper limit of the salary range for this position and is contingent upon the candidate's qualifications and overall fit.

: Job Type: Full-Time. This position is a full-time role, requiring a standard work week commitment.

: Job Experience: SEO - 6 months. A minimum of 6 months of hands-on experience in SEO is required. This experience should include practical application of SEO principles and techniques, with demonstrable results in improving website rankings and organic traffic.

: Job Skills:
* On-Page Optimization: Proven ability to optimize website content and structure for search engines, including keyword research, title tag optimization, meta description optimization, header tag optimization, and internal linking strategies.
* Off-Page Optimization: Demonstrated expertise in building high-quality backlinks from reputable sources, managing online reputation, and leveraging social media to enhance SEO performance.
* Technical SEO: Solid understanding of technical SEO principles, including website architecture, crawlability, indexability, site speed optimization, mobile-friendliness, and schema markup implementation.
* Link Building: Proficient in various link building techniques, including content marketing, guest blogging, broken link building, and resource link building.
* Google Analytics: Expertise in using Google Analytics to track website traffic, analyze user behavior, identify areas for improvement, and measure the effectiveness of SEO campaigns.
* Content Optimization: Ability to create and optimize engaging, high-quality content that is both search engine friendly and user-focused.
* Google Search Console: Proficient in using Google Search Console to monitor website performance, identify technical issues, submit sitemaps, and analyze search queries.
* SEO Reporting: Ability to generate comprehensive SEO reports that track key performance indicators (KPIs), analyze trends, and provide actionable insights.
* Google Ads: Familiarity with Google Ads and its integration with SEO strategies, including keyword research, campaign optimization, and performance tracking.
* Meta Ads: Familiarity with Meta Ads (Facebook and Instagram) and its integration with SEO strategies, including keyword research, campaign optimization, and performance tracking.

**Roles and Responsibilities:**

* Conduct thorough keyword research to identify relevant search terms and optimize website content accordingly.
* Perform on-page optimization, including title tags, meta descriptions, header tags, and internal linking.
* Implement technical SEO best practices to improve website crawlability, indexability, and site speed.
* Develop and execute link building strategies to acquire high-quality backlinks from authoritative websites.
* Monitor website performance using Google Analytics and Google Search Console, and generate regular reports on key SEO metrics.
* Optimize website content for search engines and users, ensuring it is engaging, informative, and relevant.
* Stay up-to-date with the latest SEO trends and algorithm updates, and adapt strategies accordingly.
* Collaborate with content creators, web developers, and marketing teams to implement SEO best practices across all digital channels.
* Manage and optimize Google Ads campaigns to drive targeted traffic to the website.
* Manage and optimize Meta Ads campaigns to drive targeted traffic to the website.
* Analyze competitor websites and identify opportunities to improve SEO performance.
* Contribute to the development and implementation of SEO strategies that align with overall business goals.

Salary :

Minimum Salary : Rs. 15000/Per Month

Maximum Salary : Rs. 20000/Per Month